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scion.jpgToyota’s SCION line of vehicles have a new ad campaign where they interview “Modders” and car hackers. The SCION community is pretty booming and Toyota has embraced it making it part of the culture of ownership. The ads feature a fellow saying “Everything is Modd-able” and they go on to show all the tweaks and installations like car PCs inside their cars. Here’s SCION’s community listings and corp site.

Phillip Torrone

Editor at large – Make magazine. Creative director – Adafruit Industries, contributing editor – Popular Science. Previously: Founded – Hack-a-Day, how-to editor – Engadget, Director of product development – Fallon Worldwide, Technology Director – Braincraft.


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