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Google Some results coming in…Every new book we published was scanned and made navigable online, free, at the same time it was available for sale. To our delight, we found that page images with searchable text behind them actually seemed to increase sales, not replace them with online reading…For the last few years, I’ve heard (mostly older) scholars and librarians moan, “If they can’t Google it, it doesn’t exist for these kids.” That’s a reality publishers should be loath to deny… If the new digitally driven scholars can Google an essay or book, then they’ll use it for further research. Link.

Phillip Torrone

Editor at large – Make magazine. Creative director – Adafruit Industries, contributing editor – Popular Science. Previously: Founded – Hack-a-Day, how-to editor – Engadget, Director of product development – Fallon Worldwide, Technology Director – Braincraft.


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