Makers, are you OK with paying more money for ringtone than you would for a complete song? These folks seem to think so – “According to The NPD Group, a leading provider of consumer and retail information, consumers are willing to pay more for a 30-second snippet of a song track to be used as a ringtone than to download an entire song track. In addition, consumers are willing to pay a premium (above the average $0.99 price for paid music downloads from the Web) for the convenience of downloading a full song directly to their mobile phone wherever and whenever they want.” Link. Wouldn’t it be better to buy the song, then make your own?
Turns out we all want to pay *more* for ringtones?