Product Placement Experiment

Josh Paul, author of Digital Video Hacks, has created a pretty amazing product placement experiment:

While viewing, pay attention to the table; there will be a box of cereal on it (or not). The box of cereal can be changed by using the links below. After changing a placement, simply restart the video from the beginning.

The video is also clickable, so when a product is on screen, clicking on it leads to an appropriate web site.