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Arist Lisa Reynolds constructed a fake store front (called “Your inner self”) along with “cloned” reflections of the store front in the Financial District of New York City, I watched hundreds of people walk by, glance briefly and no one noticed how truly odd it was upon further inspection here are a few photos and the NY Times has a pay only article, blah.. Link.

Update: Traci writes — “Thanks for the heads-up. I think the artist’s name is Beth Campbell though. And for all those NYers out there, according to the NYTimes “Potential
Store Fronts” will remain on view through June 24 at 125 Maiden Lane, Lower
Manhattan.”