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Justin Smith has a great collection of tips for marketing your brand, company, product, or service on Facebook:

…most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers – most of which are viral. My goal here is to provide an introduction to what’s possible on Facebook to the spectrum of marketers from brand advertisers to volunteer grassroots evangelists.

Facebook offers many ways to get the word out and bring the people in. Here’s how to get started.

This is a great collection of advice for anyone who wants to get the most out of Facebook, whether you’re a business or not… you can use it to advance your own personal agenda (Justin’s tips will help me encourage my friends to build all sorts of insane things with electronics, for example) – Link