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Regine’s write up from the Billboard Liberation Front’s talk at Vooruit, Ghent. A lot of great history and insight in to this group – via Beyond the Beyond.

“Improving outdoor advertising since 1977” is the catchphrase of the Billboard Liberation Front. The idea is simple: by making small adjustments to billboards, the BLF creates ironic and often highly critical street marketing campaigns. By changing just a few or sometimes only one letters, they turn upside down the clean and seemingly well-controlled facade of an entire company.

Related:
The Billboard Liberation Front.