Next time you’re trying to explain the importance of web standards in modern web design and development, just let this video do the talking for you.

The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.

I know this isn’t the usual fare here, but I feel I’d be remiss in my duties if I didn’t include it in our compendium of all things hack.