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Make Pt0654
@ Maker Faire MAKE’s Phil Torrone and Limor Fried of Adafruit Industries talked about emerging opportunities for makers to create and sell their work – here are our slides and notes – ZIP (27mb). EDN also has a write up. Each year we’ve seen more and more makers do what they love (making) as a full time job, we put together some of the observations, trends and more on how you could go about doing this too. After our talk we met about a dozen kit makers, we hope to have their kits in the MAKE store soon!

Phillip Torrone

Editor at large – Make magazine. Creative director – Adafruit Industries, contributing editor – Popular Science. Previously: Founded – Hack-a-Day, how-to editor – Engadget, Director of product development – Fallon Worldwide, Technology Director – Braincraft.


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Comments

  1. Keith Neufeld says:

    Do you have a video of the talk posted? I’m thinking about making a couple of kits and I’d love to watch the talk!

  2. Anonymous says:

    Step 7: “This is a demo, so lie.”

    What a great way to gain the trust of the customers & get your shoestring business off to a roaring start!!!

  3. Phillip Torrone says:

    please don’t take each word literally from a slide or notes, it’s a presentation, the context is important.

  4. Limor says:

    when i say “this is a demo, so lie” i dont mean ‘lie outright about what it is and what it does’. What I do mean is that the demo/photography should be adapted for the best example. Use of fast forwarding, cuts, montage, etc.

    For example, http://www.adafruit.com/index.php?products_id=19 is the product page for SpokePOV. the animated gif is created by two still photos. *Obviously* its not a real video because the pedals arent spinning. However, taking a photo while the bike is moving is hard, even tho it looks the same. The other kits I sell are photographed assembled, with accessories, doing something. Now *obviously* they dont come assembled, but the ‘final photo’ is the best indicator of the kit.

    Thus the ‘demo’ is a ‘lie’.