At a recent MAKE: Tokyo meeting, these LED Dia De Los Muertos-themed tote bags with embedded LilyPad Arduino boards made an appearance. Mike Dixon, MAKE‘s Japan liason found an excellent quote on their blog about the event:

We made our bags controlled with LilyPad Arduino (kawaii microcontroller board designed for wearables and e-textiles), we were enjoying to succeed blinking our products.

More:
New Soft Circuit Kits in the Maker Shed and Massive Soft Electronics Roundup