Forget diamonds – one Swiss watchmaker is betting on watches made from moon dust, parts of the Apollo 11 rocket and bits of spacesuits to capture consumer cash as an economic slow down bites.
More than 600 watchmakers have the Swiss brand stamp, so Geneva-based Romain Jerome aims to use “inaccessible materials” to set its products apart from rivals such as Richemont’s Vacheron Constantin and independent watchmaker Patek Philippe.
“We chose the space conquest,” he said. “Going to the moon was the biggest adventure of human kind.”
The group will make 1969 watches – matching the year of Neil Armstrong’s and Buzz Aldrin’s first journey to the moon – for the “Moon Dust-DNA” collection.
The watches, which start at $US15,000 and can cost as much as $US500,000, will be launched in Geneva on Wednesday and presented to customers at next year’s Baselworld, the largest annual fair for the watch and jewelry industry.
Cool idea and everything, I want moon dust and space stuff to be so common that they’re not luxury items. How does one acquire moon dust? Does NASA even sell it to anyone?