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Jonas writes -

My interactive media project this semester is about the augmentation of the classic communication medium business card. I tried to extend it wisely, so that you can have the essential information of a businesscard (adress, email etc.) and at the same time create a very personal and interesting possibility to introduce yourself to others. I kept the physical businesscard and extended it digitally. I don’t think the “analog” business card will die soon, to many people it is almost like a status symbol and in Japan for example the “handing over” of a business card is quite a ritual. With my project i keep these possibilities and bring a new interesting touch to this communication medium.

I asked myself which technology is suited best for what I want and what came to my mind pretty quickly was Augmented Reality.

While developing my concept it was very important to me that everybody should be able to create such a businesscard and present himself to the audience. Also i am a Star Wars fan and i liked the idea of displaying the person as a kind of “hologram” :)

Phillip Torrone

Editor at large – Make magazine. Creative director – Adafruit Industries, contributing editor – Popular Science. Previously: Founded – Hack-a-Day, how-to editor – Engadget, Director of product development – Fallon Worldwide, Technology Director – Braincraft.


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