LED lighting hype

Gareth Branwyn

Gareth Branwyn is a freelance writer and the former Editorial Director of Maker Media. He is the author or editor of over a dozen books on technology, DIY, and geek culture. He is currently a contributor to Boing Boing, Wink Books, and Wink Fun. And he has a new best-of writing collection and "lazy person's memoir," called Borg Like Me.

4043 Articles

By Gareth Branwyn

Gareth Branwyn is a freelance writer and the former Editorial Director of Maker Media. He is the author or editor of over a dozen books on technology, DIY, and geek culture. He is currently a contributor to Boing Boing, Wink Books, and Wink Fun. And he has a new best-of writing collection and "lazy person's memoir," called Borg Like Me.

4043 Articles

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Boing Boing’s Maggie Koerth-Baker writes:

Trouble is, they’re being oversold, like whoa. For about two-and-a-half years, I’ve been reporting on LED lighting for a trade magazine called Architectural SSL*. During that time, I’ve watched mainstream press and enviro blogs tout LEDs as the green energy miracle light. Often, with a level of enthusiasm seldom seen outside rooms full of puppies. Don’t get me wrong. LEDs are pretty cool. There are places where they’re useful now, and places they probably will be soon. But if you’re just hearing about the awesome, you aren’t getting the full story. And, as more LED products start showing up on store shelves, that really starts to matter.

Join me, won’t you, as we put on our Sober Assessment Goggles and take a peek at the current state of light bulb of the tomorrow…


LEDs: Throwing Some Light on the Hype

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