1981 ad for Lego

Mark Frauenfelder

Mark Frauenfelder is a research director at Institute for the Future, the founding editor-in-chief of Make magazine, the co-founder of Boing Boing, the editor-in-chief of Cool Tools.

248 Articles

By Mark Frauenfelder

Mark Frauenfelder is a research director at Institute for the Future, the founding editor-in-chief of Make magazine, the co-founder of Boing Boing, the editor-in-chief of Cool Tools.

248 Articles

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Lego-Girl

Photo from Flickr user Moose Greebles

I like this 1981 ad for Lego. It reads, in part: “Have you ever seen anything like it? Not just what she’s made, but how proud it’s made her. It’s a look you’ll see whenever children build something all by themselves. No matter what they’ve created.”

Compare the above to Lego ads for girls today. (Via Feministing)