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This animation, done by NYC’s Tronic Studio, for AXA, a French insurance company, is faux stop-motion, faux papercraft, all 3D Studio Max.

Tronic Studio

Gareth Branwyn

Gareth Branwyn is a freelancer writer and the former Editorial Director of Maker Media. He is the author or editor of a dozen books on technology, DIY, and geek culture, including the first book about the web (Mosaic Quick Tour) and the Absolute Beginner’s Guide to Building Robots. He is currently working on a best-of collection of his writing, called Borg Like Me.



  1. Tomaradze says:

    …AXA is a french insurance company.

    1. Gareth Branwyn says:

      Oops. Brain fart. Fixed. Thanks!

  2. been says:

    very cool. reminds me of this animated fake ad for sony, also made in 3ds max.

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