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Peter F2
SXSW: Bug Labs Says Content Will Drive Open-Source Hardware – Epicenter @ Wired.com

The iPhone is a direct descendant of the Model T Ford — you can get one in any color you want, so long as it’s black (or white). That’s the viewpoint of Peter Semmelhack, founder and CEO of Bug Labs, whose modular, open-source hardware company aims to fix that shortcoming by making it easier for people and companies to create their own electronics products using a Linux processor module, a camera module, a touchscreen LCD module and so on.