This is a publicity stunt for a company that makes energy drinks called “Mana” and “Health” packaged to look like WoW or other fantasy-video-game potions. What’s more, we have hit their video of the robot in action before. But I could not resist that fireball photo, and this link has some good technical info about interfacing with the robot, hacking the release mechanism, and framing that awesome night shot using a blinking LED “tracer” bowling ball. Just don’t forget to buy some Mana Energy Potion while you’re there!
Industrial robot arm catapults flaming bowling balls