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This video is sneaky. It starts off just like a explicatory DIY video — they even call it a hack — but ends up revealing its commercial nature. What do you think, readers? Makes me want to buy Sugru. [Via Core77]

John Baichtal

John Baichtal

My interests include writing, electronics, RPGs, scifi, hackers & hackerspaces, 3D printing, building sets & toys. @johnbaichtal nerdage.net


  • Tim

    Why can’t it be a hack and commercial in nature?

  • Groover

    Must… buy… Sugru…

  • kl27x

    I like the fact that it’s a commercial product that leaves so much (to possibly go wrong) in the hands of the average consumer. It’s really refreshing. Thank you, Sugru, for acknowledging that we’re not all idiots.

  • mysugruhacks

    At http://www.MySugruHacks.com and upload your hacks for the world to see.