This video is sneaky. It starts off just like a explicatory DIY video — they even call it a hack — but ends up revealing its commercial nature. What do you think, readers? Makes me want to buy Sugru. [Via Core77]
8 thoughts on “Sugru’s iPhone bumper video taps the DIY aesthetic”
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Why can’t it be a hack and commercial in nature?
Must… buy… Sugru…
I like the fact that it’s a commercial product that leaves so much (to possibly go wrong) in the hands of the average consumer. It’s really refreshing. Thank you, Sugru, for acknowledging that we’re not all idiots.
At http://www.MySugruHacks.com and upload your hacks for the world to see.