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SherwiniWilliams hired Matthew Sporzynski to make these paint chip paper sculptures for their ads. I noticed the same papercraft aesthetic in their video ads, but those appear to me to be virtual papercraft. It’s interesting to see effects artists and animators getting into the “crafty” aesthetic, like in Viva Piñata and Little Big Planet, too. A few more Sherwin-Williams pics after the jump. [via CRAFT]

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Becky Stern

Becky Stern

Becky Stern (sternlab.org is a DIY guru and director of wearable electronics at Adafruit. She publishes a new project video every week and hosts a live show on YouTube. Formerly Becky was Senior Video Producer for MAKE. Becky lives in Brooklyn, NY and belongs to art groups Free Art & Technology (“release early, often, and with rap music”) and Madagascar Institute (“fear is never boring”).