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Plumen Bulb Loop from Plumen on Vimeo.

“It’s strange that the bulb, an object so synonymous with ideas, is almost entirely absent of imagination.” –Nicolas Roope, co-founder of Hulger

Beauty really is in the details, especially when it comes to giving a utilitarian, eco-friendly product some much needed flair. Plumen to the rescue! This collaborative effort between UK electronics company Hulger and product designer Sam Wilkinson has created a fresh twist to the relatively uniform fluorescent bulb, bringing attractive design to all … well, almost all. For now, the Plumen are only available for purchase in Europe. [via Notcot; more at GOOD]