Small-scale production: An atom-based product, developed in bits

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Glif Tripod Press Shot
Small-scale production: An atom-based product, developed in bits @ The Economist

THIS from the two New Yorkers who designed the Glif, a tripod adapter for the iPhone 4. It’s a hunk of rubberized plastic with a threaded bushing that will ultimately retail for $15. Last week, its designers hoped to raise $10,000 through the crowdfunding site Kickstarter. In the first three days, the total contributions were $70,000. Fund-raising will continue until November 2nd. Tom Gerhardt makes interactive kiosks. Dan Provost works for frog design, a product design company. The two are long-time friends; they have never moved an idea all the way to production on this scale before.

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