The clever copy some bright marketeer wrote for SparkFun’s Heaterizer XL-3000 is turning into a pretty awesome viral advertisement for the product, and for SparkFun itself. [via Boing Boing]

Sean Michael Ragan

Sean Michael Ragan

I am descended from 5,000 generations of tool-using primates. Also, I went to college and stuff. I am a long-time contributor to MAKE magazine and makezine.com. My work has also appeared in ReadyMade, c’t – Magazin für Computertechnik, and The Wall Street Journal.


  • http://www.facebook.com/kent.durvin Kent Durvin

    I would love to see a change in tort law to not allow damages in any case where a product was not used for its intended purpose. That would save money on goofy lawsuits, lawyers writing disclaimers to avoid those lawsuits, and even paper to print long disclaimers written by the lawyers trying to avoid those lawsuits.

    • http://www.facebook.com/people/Ann-Kermode/726965032 Ann Kermode

      CandleSand has a similarly hilarious safety insert. eg ” It gets hot (only after it has been lit)” – I hope I can find it and type it out here !

    • http://twitter.com/drwho8 drwho8

      Personally I am of the opinion that one of the Henrys gave. “First lets kill all the lawyers.”.

  • http://twitter.com/drwho8 drwho8

    That’s not extreme enough.

  • Anonymous

    aww you didnt post the part about the primal scream!

  • http://www.facebook.com/profile.php?id=1443731270 Doug Pichler

    why can’t I heat food with it?

  • Anonymous

    you forgot to say not to use it while sleeping. That’s important.