6,000 builders armed with half a million bricks built a Lego tower nine inches higher than a Chilean tower built last fall, topping off at 102 feet, 3 inches.

What they don’t tell you is that there’s a metal pole down the middle — visible toward the end of the video — which takes some of the challenge out of the project: there’s no chance of collapse. In fairness to the Brazilian effort, however, the previous record holders (like the 2008 tower in Vienna, a tower built in 2010 in Munich, and a 100′ 10″ tower in Legoland Günzberg, built in 2010) did as well. Lego simply doesn’t have the strength to stack that high. Even if the tower hadn’t won the record, the organizers deserve credit for wrangling 500,000 bricks and thousands of schoolkids.