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Above is Sony’s teaser video for their giant-looking tablets. Sony, the company that sues makers, hackers and innovators (which are usually associated with actually building Rube Goldberg Machines) thinks a video like this will drive demand. I don’t think it will. This caught my eye for two reasons. 1) Sony wants to be clever and show a cool thing like a Rube Goldberg Machine, but Sony has historically shown they’re completely against that type of thinking and playfulness. And 2) Really? Another Rube Goldberg Machine video? It’s been done over and over by phone companies and car companies, stop it already. I know ad agencies love to pitch this ideas but you don’t need to do them.

And a tablet? Ask Samsung and RIM how their “tablet” sales are doing. Besides, we all know it’s going to have some weird proprietary memory stick duo pro plus SD extreme card UMD thing right?

Any way – Here are a bunch of other Rube Goldberg Machine videos and links.

Phillip Torrone

Editor at large – Make magazine. Creative director – Adafruit Industries, contributing editor – Popular Science. Previously: Founded – Hack-a-Day, how-to editor – Engadget, Director of product development – Fallon Worldwide, Technology Director – Braincraft.


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Comments

  1. Anonymous says:

    it’s not even a very good goldberg…it’s slow and boring… blah!

  2. Mark Perez says:

    now here’s a real Rube Goldberg contraption
    http://www.lifesizemousetrap.org

  3. Nathan Moore says:

    Needs music.

  4. VRAndy says:

    I could watch a new Rube Goldberg advertisement every day.  They’ve my favorite kind of ad.

    My tablet, however, was manufactured by Samsung, thank you very much.

    1. Anonymous says:

      i like android, i think sony has an uphill battle with releasing yet-another-android tablet. i’m going to predict that they’ll discontinue any tablet released in less than 1 year. i’m also going to say the rim playbook will not be around next year too. however, i think we’re going to see more rube goldberg ads.

      1. 影月 says:

        It’s two tablets they are putting out, and the unique factor here is the smaller one has two screens and folds in half: http://www.youtube.com/watch?v=ShdNUXiG3oU . They also run repacked PS1 games.

        I don’t think I’ll be buying either, especially since I’m getting my G’zOne in about a week: http://gzone.jp/

  5. thats SUCH a good advert, really shows how popular industrial tech is 

  6. That was the stupidest waste of 2 minutes of my life. Epic fail, Sony.

  7. Les Clay says:

    “To be continued”? Wake me up when they post the sequel.

  8. I thought the train on the track was cheating. What is it, battery powered? I like my Rube Goldberg machines to be purely mechanical.

    Having it cast the shadows was a nice touch, though.

  9. Kyle Smeby says:

    That has to be the slowest and most lifeless Rube Goldberg machine ever… which I guess is fitting for Sony. So, well done?

  10. johngineer says:

    A Rube Goldberg device The Sony Legal Department is a mechanism that makes a lot of noise, has numerous unnecessary parts, is wildly inefficient and accomplishes very little.

    1. Anonymous says:

      @johngineer:disqus outstanding :)

  11. Anonymous says:

    Really liked the shadows about 1/3 in.

    Not much of a rube goldberg though, and definitely WAY too slow.

  12. mike_bb says:

    But you must admit that it looks beautiful.

  13. A somehow snobbish post, sorry.

    1. Anonymous says:

      @facebook-1040540871:disqus really? how so, sony usually *sues* the very same people who create these types of projects and now wants to be clever and be part of that world to promote a new tablet. i like watching the video but sony shouldn’t think that some of us will not remember the last 10 years of going after makers.

      1. 影月 says:

        Last ten years? Can  you name cases other than the PS3 hacker?

        Come on, re-read your post. It’s obvious you hate Sony and you are completely biased.

        Oh, and you are totally ignoring the fact that Sony is a company built by engineers and scientists. They’ve pioneered a lot of the technology you use today even in your own making activities. Just because they sued someone to protect their IP doesn’t make them any less a group of makers.

        1. Anonymous says:

           影月yplease read the article “sony’s war on makers, hackers and innovators” – i outline many examples of sony suing people from modders to aibo hackers to people who have made ipod cases out of old walkman.

          1. 影月 says:

            I just read the article – I think on quite a few points there is another side to the story (Aibo had an SDK in Japan, region coding is enforced because companies are legally required to, and exploits like mod-chips and the piggy-backed other-OS boot loader that let you play copies hurts content producers like you and me, etc.). Other than that this is all in America from Sony America. The Sony you have issues with and the Sony I see here in Japan appear to be very different entities.

          2. Anonymous says:

            i totally agree, sony japan is not sony america

      2. I wasn’t arguing about that. My comment was referring to the style of this post like this statement:

         “Another Rube Goldberg Machine video? It’s been done over
        and over by phone companies and car companies, stop it already.”

        Sounds like “we were there before you”… and I don’t like that way, honestly.
        I don’t like Sony policy too (like many other big companies) but this article has been somewhat biased by your view about Sony.

        (I hope my post makes some sense, English is not my first language)

        1. Anonymous says:

          @facebook-1040540871:disqus thanks for the note, i am saying sony (america) is usually suing the type of people who build machines like this.

  14. Anonymous says:

    Most boring Rube Goldberg machine, I think I have ever seen. Nothing really happens, 70%+ is just that train moving. The light effects are cool I guess.

  15. awesome ..a lot of creativity involves in it i must say