Subscribe to Make Magazine Today!

News From The Future: Virtual supermarket in a subway station

in a campaign designed by the seoul branch of advertising agency cheil, tesco homeplus supermarket opened last fall a virtual grocery store in a south korea subway station, permitting users to shop using their smartphones.

a large, wall-length billboard was installed in the station, designed to look like a series of supermarket shelves and displaying images and prices of a range of common products. each sign also includes a QR code. users scan the code of any product they would like to purchase, thereby adding it to their online shopping cart. after the web transaction is completed, the products are delivered to the user’s home within the day.

the strategy makes productive use of commuters’ waiting time, while simultaneously saving shoppers time spent going to the supermarket.

It will most likely be NFC, not QR code as this actually happens.


  • http://vrandy.myopenid.com/ VRAndy

    but … if you’re at work, how do they deliver your groceries?    Do they just leave a series of aggravating tags on your front door until you finally give up and drive to the grocery depot?

    • Anonymous

      they would be following you on foursquare to see when you’ve checked in at home so they would know to deliver them. there might be “trusted” circles like that for delivery companies…

    • Anonymous

      they would be following you on foursquare to see when you’ve checked in at home so they would know to deliver them. there might be “trusted” circles like that for delivery companies…

  • http://peapod.jimdo.com/ Rocco

    This site was… how do I say it? Relevant!! Finally I’ve found something which
    helped me. Thank you!