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QR U?” is a series of garments and accessories by an Icelandic designer, named Thorunn Arnadottir, which stylishly combines QR codes with traditional African beadwork.

QR U? explores the juxtaposition of self promotion and personal privacy in this new environment. Could traditional African beadcraft be used in it’s original function of communicating identity but used with modern technology in contemporary context?

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[via fashiontech.com]