Entrepreneur Benny James runs Cool Neon, a Burning Man-inspired business supplying electroluminescent wire to artists and electronics makers. He has seen his business flourish as he enables costume makers, festival vehicle designers, and hobbyists to add bright light-up lines of color to their projects since 1999. At Maker Faire Bay Area 2011, they debuted their pixel wall– a total control lighting grid. We’ve been seeing EL wire in so many projects lately, it’s good to know folks like Benny are making it readily available and usable for makers.

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