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OK Go’s new video for the song Needing/Getting has the band playing a thousand instruments… with a car. Yep, they rigged up a Chevy Sonic hatchback with retractable pneumatic arms, then drove a course with specially tuned instruments at specific intervals while extending the arms to hit each in time with the song. This allowed them to capture both the video itself along with audio elements, which they mixed into the the final track. Elements of which were aired during the Superbowl as an ad. [via Mashable]

Adam Flaherty

Adam Flaherty

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  • Ben Konosky

    Wouldn’t a Chevy *Tracker* be a better choice?

    • Morgan Hocking

      they should have packed into a 1998 camaro. nothin says douchebag like a 1998 camaro.

  • Mike

    Maybe the description should read “Chevy uses band in viral video to sell new car”?

    • Adam Flaherty

      I specifically mentioned that it was ad related. Great art usually requires patronage.

      • Adam Flaherty

        Wait a second, is this Mike from Chevy marketing? ;)

  • Charles Johnson

    I think that was even more impressive than their last video

  • Morgan Hocking

    Is this chevy ad part of a song or is the song part of a chevy ad. i don’t get it. i liked the fake vrooming sounds from the “engine” though. those made me laugh..

    also, i feel left out, did i miss something and people actually did care about ok go past the treadmill video?