International “design and innovation consultancy” IDEO threw a cool-sounding hackathon:
Originally we thought of doing a hackathon. Then we decided to push the concept to its next iteration. How could we bring together multidisciplinary weekend project teams—not just software engineers and digital designers, but also industrial designers, architects, and problem solvers from different backgrounds? Could we create a new kind of design-driven collaborative event? Inspired by IDEO’s own maker culture, the DIY community at Maker Faire, and Silicon Valley hackathons, we decided to experiment with the concept. We called this prototype event a “Make-a-thon.”
The result was a unique London pop-up event that produced some truly original concepts and meaningful digital and physical prototypes. We hosted about 60 makers and hackers in the IDEO London studio—including 1/3 IDEOers and 2/3 UK creative community members.