I’m loving this new (can you even call it a) commercial from Old Spice. Sensors are hooked up to the body of Terry Crews, and when flexing, it creates music from the attached, improvised instruments. When the video ends, you get the chance to play, too, using the keyboard.

I have a MaKey MaKey coming in the mail. I wonder if I could do the same thing, with my obviously similar physique. :)

Jake Spurlock

Jake Spurlock

Web Developer at MAKE. I’m an Engineer. That means I solve problems.

Also, a geek, designer, HTML/CSS/PHP lover. Taker of photos, and sometimes skiing and biking…

  • http://evilution.co.uk Evilution

    Nonsense. He is not playing the instruments with his muscles. You simply can’t control single stomach muscles like that. All it is is a MIDI device playing the instruments and using electrical pulses through the electrodes to tense the muscles. He is being played like an instrument, not the other way around.

    • jseventeenth

      You must be a blast at parties…

    • Shaun

      Far more likely is that the whole thing is just somewhat clever CGI. The whole idea is to get people talking about it and sending their friends to the video to get eyeballs on the ad. I for one think that it’s a brilliant bit of interactive fun.

    • Sean Ragan

      You sound really sure. How do you know?

    • omar

      man even if what you say is true you are ruining the fun of every one who watched that video, can’t you just shut up ;(

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  • http://lrwickerdesign.net/ lrwickerdesign

    I don’t care how it’s done, it’s fun!!!

    • CS

      THIS!!! It’s awesome just because it IS.

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  • Enea Pepa

    doesn’t work for me :(

    • neves768

      nothing here too