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Today on Maker Camp at 11am PST on Google+ we hit the road for a makercamp_300x250virtual field trip. This time we’re headed to the headquarters of Hallmark Cards in Kansas City, Missouri. Hallmark is a $4 billion business with greeting cards and other products sold in 39,000 retail stores across the U.S. and in 100 countries worldwide.

What’s a greeting card company have to do with making? Plenty.


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In Hallmark’s large industrial crafts center, industrial designers work on CNC machines. Their enormous creative center has everything from ceramics to paper-mâché to stone carving to machines that can print on anything to experimental run printers. Hallmark also make the tools for their machines in their huge metal shop, and in a smaller craft area open to all, the Leap Lab, Hallmark hackers can use a laser etcher, vacuum-forming machine, and much more. In Hallmark’s LEaP Lab, a space dedicated to “Learning, Exploring and Prototyping for Tomorrow’s Hallmark,” employees get to use the latest hardware, software, and technology for new product development.

During today’s camp, we’ll meet a host of Hallmark employees/makers engaged in all aspects of creative design.

Tune in right here. Be sure to stop by the Maker Camp community page on Google+ and check out the projects your fellow makers and making and post a project of your own.

Stett Holbrook

Stett Holbrook is editor of the Bohemian, an alternative weekly in Santa Rosa, California. He is a former senior editor at Maker Media.

He is also the co-creator of Food Forward, a documentary TV series for PBS about the innovators and pioneers changing our food system.


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