countertop

Smart scale Countertop, a kitchen gadget by Google Ventures-backed Orange Chef, weighs each ingredient as you add it, crunches the numbers and tallies up the meal’s calories, fiber, and vitamin content. An app tracks your preferences and uses them to recommend future recipes; NFC adapters connect the system to Vitamix and Crock-Pot brand accessories.

“Countertop suggests personalized, easy-to-make meals or snacks that are healthy and tailored to your palate and nutritional goals,” Orange Chef CEO Santiago Merea (@Santiago Merea) told TechCrunch. “We walk each user through the process of adding, prepping, and cooking their meal, and along the way we hope our users learn more about what kind of nutrition they are getting.”

The platform also integrates with fitness wearables like Jawbone’s UP or the Apple Watch. Orange Chef promises that it will also tailor meals recommendations and ingredients to users’ workouts and sleep cycles to best accommodate their nutritional needs. Countertop is currently available for pre-order for $99.95, half its expected retail price, and is slated to ship this autumn.

Countertop isn’t the only culinary startup to attract high-profile support lately. Smart stove knob Meld, built by former Amazon and Pinterest engineers Jon Jenkins and Darren Vengroff, easily boiled over its $50,000 Kickstarter goal this month to more than $130,000 as of this week.