Online Ad Specs and Information for Make: Online

MAKE Online Ad Specs

Our sites accept static JPG (up to 50k file size) animated GIF (up to 50k file size) or Flash (any version past Flash 4: up to 50k) provided animations are no longer than 15 seconds (ie: no endless looping). Any rich media DHTML must be user-initiated (click to expand, click to play video, etc.)

Ad Sizes Available

728×90
300×250
160×600 (newsletter only — must be STATIC jpg or gif)
Custom sizes available by request

Ad Types Accepted

Static jpg/gif
Animated gif
Flash (version 4 and up)
3rd Party Rich Media

File Size Limitations

Jpg/Gif = 50k
Flash = 50k
Expandable Units = 50k initial load, 100k maximum

Specific Guidelines

Animation must end after 3 loops or 15 seconds, whichever is shorter (no endless looping) ... for ALL ad types
All audio, video or interactivity MUST be user-initiated

Flash Guidelines

Flash banners should be generated using AS2 (ActionScript 2) for best functionality
To track clicks in Flash, the following ActionScript MUST be used:

on (release) {
if (clickTAG.substr(0,5) == “http:”) {
getURL(clickTAG, “_blank”);
}
}
Do NOT embed the URL within the code ... instead, use the above ActionScript and provide the URL to us.
Only one click command can be tracked through the ad server. If more than one click command is desired, click tracking will have to be enabled on the client-side rather than through the ad server.

Expanding Ad Unit Guidelines

All expansion MUST be user-generated on click. No auto-open or mouseover opening allowed.
Expansion rules:
- 728×90 — expandsdown. Maximum size = 728×180
- 300×250 — expandsdownortotheright. Maximum size = 300×600 (down) or 600×250 (right).
Control "Close X" must be visible in the upper right corner of all expanding ads. 16 point font is recommended. Mouse-off retraction is also recommended.
Auto close after 3 seconds of no user interaction.
ALL expanding ads require notification and approval by Make Media prior to signing of the insertion order.

Delivery of Creative

All creative should be received no less than three (3) business days prior to the start of the campaign in order to ensure a timely launch.
Flash creative should be received no less than five (5) business days prior to the start of the campaign to allow for testing of clicktag functionality.
All creative should be sent to: