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One of the best things about crafting is the time that it gives us to reflect and think about the projects we make. Embroidery artist Charlotte Bailey chose to use the time she spent creating this sardonic series of hand-embroidered candy bar logo puns to contemplate issues related to food.

This series started as an impromptu doodle but is a concept I’m enjoying exploring. The text-twisting of chocolate logos appeals to my sense of humour, and I think the best way for me to appoach a difficult topic such as this is to integrate an element of humour. I didn’t specifically set out to talk about eating disorders, or anything, really – most of my work thus far has been purely aesthetically appealing, nothing more. I don’t believe art necessarily has to have any higher purpose beyond ‘looking nice’, if that’s its’ intended outcome. For me, it’s more important to ‘do it properly’: maintaining technically impeccable stitching and an exceptionally high standard of technique.

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Even though Bailey’s work addresses a subject that isn’t particularly pleasant, it’s great to see examples of crafts that can deal with difficult issues and be cute at the same time.

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[via Mr. X Stitch]

Andrew Salomone

Artist, writer, and teacher who makes work about popular culture, technology, and traditional craft processes.

http://www.andrewsalomone.com


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