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Hövding, the inflatable airbag collar for cyclists, is developed by Anna Haupt and Terese Alstin. Don’t miss the safety video showing the thing deploying in the instant of impact.

[via Fashioning Technology]

Becky Stern

Becky Stern

Becky Stern ( is a DIY guru and director of wearable electronics at Adafruit. She publishes a new project video every week and hosts a live show on YouTube. Formerly Becky was Senior Video Producer for MAKE. Becky lives in Brooklyn, NY and belongs to art groups Free Art & Technology (“release early, often, and with rap music”) and Madagascar Institute (“fear is never boring”).

  • rubymarilyn

    That is so cool. I am going to share this with all my bike rider friends!