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Yury Gitman makes unique and thoughtful toys with snuggly plush and custom electronics. We’ve looked at his My Beating Heart toy before, and now he’s come up with ChuChi, the plush night light. Yury narrates this adorable demo video. Yury teaches a class at Parsons The New School for Design, where I met him when I took his “Making Wireless Toys” class. His toys are innovative and high-quality, miles away from the beepy, media-conglomorate-endorsed playthings we normally see. Check out his full lineup at Banana Design Lab.

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Becky Stern

Becky Stern is head of wearable electronics at Adafruit Industries. Her personal site: sternlab.org


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