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levis naturaldryer Levi's Care to Air Contest
Throughout its lifecycle, a pair of jeans consumes as much energy as powering a personal computer for 556 hours. You can reduce the full lifecycle climate change impact of your jeans by up to 50% by line drying and washing them in cold water.
Levi’s Care to Air Contest is a new campaign that is sharing these ideas in sustainability. For a chance at winning the $4,500 grand prize, just submit your designs for easier, more efficient air drying technologies. You can also view the current entries and vote on your favorites. Pictured above is the “Natural Clothes Dryer” concept by rodesign.

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