Commercial and Non-Profit Exhibitors

Target Audience: A Unique, Under-Served and Rapidly Growing Market

Maker Faire will draw an audience of approximately 10,000 tech DIY enthusiasts or "Makers", aspiring DIYers, school teachers, students and their families, local science, hobbying and tech clubs, as well as thousands of people drawn by a curiosity for the unorthodox and often whimsical MacGyver like nature of Makers and their projects. A rapidly growing segment of Makers, however, are teens and young college students who are attracted by MAKE's renegade and slightly irreverent approach to exploring science and technology. This attraction has not escaped the attention of educators and parents intrigued by MAKE's ability to make technology more approachable. Even cool. A major thrust of the Maker Faire marketing strategy will be to draw teachers, students and their families through grass root marketing, student project competitions, and affordable student and family pricing. As evidenced by the international print and broadcast media coverage of MAKE Magazine over the past 7 months, Maker Faire's PR strategy also promises to create significant media opportunities for major sponsors throughout the Maker Faire weekend; thus expanding the effective audience reach to millions of households.

Opportunities

Interested in exhibiting your products, services, or organization at the Maker Faire? We have a limited number of opportunities available.

Maker Faire Exhibitors will be located in the main Maker Pavilion along with one Ultimate Maker Workshop Sponsor, four Maker Pavilion Sponsors, 60 Makers and four exposition and workshop pavilions.

PRE-EVENT: Exposure

Promotion to the current and growing “Tech DIY” Community
Make Magazine: Inclusion of your company name in Maker Faire Special Section of Make Volume 5 (deadline applicable).
Make Newsletter: Inclusion of your company name in MAKE newsletter coverage of Maker Faire.
Maker Faire Website: Inclusion of your company name.

Visibility to hundreds of media, analysts and bloggers
Media/Blogger List: Access to Media/Blogger list approximately one month prior the Maker Faire.

Co-Marketing
Special Event Pricing: Share your special event pricing (50% off of current registration price) with your employees, partners and customers.
Co-Marketing Toolkit: Promote your involvement with Maker Faire with customizable emails, banners and web site text.

ON-SITE: Exposure and Interaction

Promote your company to thousands of Tech DIY enthusiasts and Makers
Event Guide: Inclusion of your company name and a 25 word description.

Reach thousands of Makers at the Maker Faire
Option A: Main Hall Exhibitor – Includes one 10’x10’ exhibit space, one 6’ draped table and two chairs, 8’ high draped back wall to hang banner, company name header sign, and electrical for two computers. Other services available on a usage basis.
Option B: Lobby Exhibitor – Limited to four – Includes one 10’ x 20’ exhibit space, two 6’ draped tables and two chairs, 8’ high draped back wall to hang banner, company name header sign, and electrical for two computers. Other services available on a usage basis.

Participate in the Make Tech DIY Community
Maker Faire Staff Passes: Main Hall 3 passes / Lobby 5 passes
Maker Faire Guest Passes: Main Hall 8 one day passes / Lobby 15 one day passes

POST-EVENT: Access and Exposure

Build Brand Awareness
Be included in the online Maker Faire 2006 Product and Demonstration Round-Up. The editorial staff will do a special session outlining the products, services or technologies that were showcased at Maker Faire.

Stay in Touch with the Make Community
Receive a one year corporate subscription (2 copies) to Make Magazine and Make Magazine Online — the best way to stay in touch with this growing and dynamic community.

Attendee Marketing

Contact: Dan Woods

(707)827-7068