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pinoccio scout and leadjbr The Tale of Pinoccio

Excerpt from the article:

It all started as a simple barter: a couple hours of my time in exchange for a couple hours of Eric’s time. Eric would help me develop Tourtoise, an idea I had for a bicycle-touring app. And I would help Eric with his sensor project.

Eric Jennings and I recently celebrated our company’s first birthday. Today, we refer to Pinoccio ( as “a complete hardware + software ecosystem for building the Internet of Things.” Looking back though, we didn’t start this journey with such a clear vision of the product. This is the story of Pinoccio’s first year — the blind alleys, missteps, insights, and epiphanies. Let’s go back in time.

Sally Carson

Sally Carson is user experience designer and co-founder of Pinoccio. She seriously won’t shut up about bikes, and she has a comic book series about her experiences as a NYC bike messenger called The Skids.

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