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Introduction to Arduino for the budding enthusiast:

These are gifts to help people get started with Arduino. Board, book and components, as well as an inquiring mind, are all that’s needed to get going.

The Getting Started with Arduino, $64.99, kit includes the Arduino board and
the basic components to get you started. The Getting Started with Arduino book is sold separately, but is available as a reduced cost add-on for $10.

For people who have some programming experience, the kit along with the PDF version of my comprehensive Arduino Cookbook: Getting Started with Arduino Kit + Arduino Cookbook 2nd Edition, $75, is a great step up. The book explains how to implement over 200 techniques that will help get projects up and running quickly.