4641975 E274691E4D T Photo shoot with Consuelo and Oraia in July(?) of 2004. Launched retropod.com a couple of days afterwards, then got a cease-and-desist from Sony six weeks later. Sony was worried that the Retropod would confuse consumers: “Moreover, they will be misled into thinking that Sony is backward in its design of products and is going away from miniaturization, as the size of the tape player housing is quite large by today’s standards.” Link.