‘Shadow’ Ads aka Pop Unders for Print

We at MAKE promise never to use print versions of “pop unders” ads also called “shadow ads”. What are they? Watermark logos and ads under news, stock listings, weather and all sorts of content that usually doesn’t have ads inside them. We prefer the “They Live” style of advertising where you see MAKE on billboards when you build and wear special glasses. [via] Link.


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