I’ve always thought the Build-a-Bear stores in malls are kinda neat, the kids can build their own Teddy bears they way the want. I even made one once as a present. What I didn’t know- it seems it’s not so clear is what happens to the information the kids type in the computer terminal to get their bear birth certificates. The “opt in” preference apparently is pre-checked. The SF Chronicle has a story about this. The bears are cool, just watch the kids and don’t have them put their personal info at the end. Might be a good way to teach them about “opting out” [via] Link.