The Purple Pedals project consists of 20 solar-powered, geotagging, photo-taking, flickr-uploading bicycles called the ybike. It’s also a really interesting look at why a major sponsor would fund such an unusual project. There is a great list of assets at the end of the post that you might want to check out.
So how does Yahoo benefit from the project? Compared to traditional marketing it’s a hell of a lot cheaper. It’s also more novel-instead of talking about innovation it actually makes innovation, creating self-generating press along the way.
More about the ybike 1.0