Via Create Digital Motion, this awesome LED bottle wall by Alex Beim:

An illuminated bottle wall. There is a LED controllable light behind each bottle that is controlled from an on board computer. Something missing in the video is that the cavities for the bottles are empty at the beginning and people start filling them with empty containers to reveal the visuals. Everything started when Tom (the client) said, “I want to make a light bright with bottles for Bacardi, is that possible?”