Extra cell phones? Start an orchestra!

This ad for Vodafone New Zeland is an impressive technical feat. They loaded up 1000 cell phones with ringtones for single instruments, and then built a system to send text messages to them in the correct order, to get them to perform a portion of Tchaikovsky’s 1812 overture. Considering the amount of delay that I usually notice when sending messages, I was pretty surprised that they claim to have performed this over their regular cell network. [via gizmodo]