Lego, in partnership with metaio, is rolling out augmented reality kiosks to Lego stores worldwide that let customers view a finished project in 3D:
We first heard about the Lego augmented reality kiosks in January. The clever idea Lego had was to show parents and their kids what the finished Lego construction they were considering buying would look like before purchase.
Teaming up with technology company Metaio, an augmented reality system was devised, called the Lego Digital Box. LDB allowed any Lego box to be held up to a screen in store and the finished product displayed sitting on top of it.