Craft & Design Energy & Sustainability Technology
Fun Theory Award winner rewards safe drivers with lottery tickets

Volkswagen’s Fun Theory Awards aim to incentivize socially useful behaviors by making them into games. Previously, their funds have produced a bottle recycling machine played like a video game, a trashcan that behaves like a bottomless pit, and a public staircase turned into a piano keyboard (See links, below).

Their latest award winner, Estadounidense Kevin Richardson, proposed to use a robot speed patrol camera in reverse-reinforcement mode: Record the license plates of those driving within the posted speed limit, and automatically enter them in a lottery, with cash rewards funded by speeding tickets.



I am descended from 5,000 generations of tool-using primates. Also, I went to college and stuff. I am a long-time contributor to MAKE magazine and My work has also appeared in ReadyMade, c't – Magazin für Computertechnik, and The Wall Street Journal.

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