It is an unlikely collaboration: She is a fashion designer whose creations have been worn by Madonna, Michael Jackson and Prince while he is a world-renowned polymer chemist.
But together, Helen Storey and Tony Ryan are fusing style and substance to create clothes that purify the air we breathe.
Their “Catalytic Clothing” venture makes use of existing self-cleaning technology found in paints and glass which employ photocatalysts to break down harmful airborne pollutants like nitrous oxide emitted by cars and factories.
Applying it to clothing is novel though, and potentially far more effective says Ryan, the pro-vice chancellor at the UK’s University of Sheffield.
Some rough calculations done while attending a “really boring meeting” at the UK’s Royal Society of Chemistry, revealed that his suit had a surface area of about 80-square meters.
This is really cool, I want all my clothing coated in titanium dioxide (used in self-cleaning glass).